Privacy Policy

This Online Privacy Notice (“Privacy Policy”) explains how Smile Innovations Group and its Affiliates (“Smile Innovations Group”) handle the Personal Data provided to them on websites, mobile sites, mobile applications, emails, text messages, advertising and applications on third-party websites and other digital services and products controlled by Smile Innovations Group that link to this Privacy Policy (collectively, “Smile Innovations Group Sites”). Smile Innovations Group is the data controller for the processing of Personal Data under applicable law.

This Privacy Policy does not apply to Smile Innovations Group Sites that do not link to this Privacy Policy or to third-party websites, plug-ins, services, social networks, or applications to which Smile Innovations Group Sites may link. Please note that these third parties may have their own privacy policies and we do not accept any responsibility or liability for these policies. We do not control these third-party websites, and we encourage you to read the privacy policy of every website you visit.

Please read this policy carefully to understand our policies and practices for collecting, processing, and storing your information. If you do not agree with our policies and practices, your choice is not to use the Smile Innovations Group Sites. By accessing or using this the Smile Innovations Group Sites, you indicate that you understand, accept, and consent to the practices described in this policy. This policy may change from time to time. Your continued use of this Website after we make changes indicates that you accept and consent to those changes, so please check the policy periodically for updates.

Types of information we collect online

The types of Personal Data that we may collect while you use the Smile Innovations Group Sites are described in this section and include both information that you provide to us and information that we collect automatically when you use the Smile Innovations Group.

For purposes of this Privacy Policy, “Personal Data” means any information about an identifiable individual, which includes information that can be used on its own or with other information to identify, contact, or locate a single person. Examples of Personal Data include name, address, telephone number, and email address.

Information You Provide

You do not have to register for a service or program to receive much of the information available through Smile Innovations Group Sites.

Personal Data You Provide When Visiting Smile Innovations Group Sites

Smile Innovations Group collects Personal Data that you provide on Smile Innovations Group Sites, for example, when purchasing a product, to receive marketing products and information, contact Smile Innovations Group customer service, or respond to Smile Innovations Group questionnaires or surveys. This could include:

  • contact Information such as your name, address, phone number, email address, internet protocol (IP) address used to connect your computer to the internet, username or similar identifier, account password, and any other identifier we may use to contact you;
  • employment, education and other background information when you inquire about employment with Smile Innovations Group;
  • non-personal information that does not directly or indirectly reveal your identity or directly relate to an identifiable individual, such as demographic information or statistical or aggregated information;
  • technical information including your login information, browser type and version, time zone settings, browser plug-in types and versions, operating system and platform, or information about your internet connection and the equipment you use to access the Smile Innovations Group Sites;
  • non-personal details about your interactions with Smile Innovations Group Sites, including the full Uniform Resource Locators (URLs), clickstream to, through, and from the Smile Innovations Group Sites (including date and time), products or pages you viewed or searched for, page response times, download errors, lengths of visit to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, or any phone number used to call Smile Innovations Group customer service;
  • payment information such as banking information, payment card number, expiration date, delivery address, and billing address; and
  • content you may provide (for example, when you complete our Online Contact Form or submit other information).

Personal Data You Share During Other Interactions with Smile Innovations Group

You may contact Smile Innovations Group to ask questions, discuss your concerns, or report issues regarding our services. If you communicate with or request information from Smile Innovations Group, you may be prompted to provide your contact information as well as any Personal Data that is relevant to your request.

Information that may be collected automatically

When you use the Smile Innovations Group online options, we also may use cookies, pixel tags, web beacons, or other automatic data collection and tracking technologies to collect certain usage and device information automatically as described below.

The information we collect automatically is statistical information and may include personal information, and we may maintain it or associate it with personal information that you provide to us, or receive from third parties.

IP Address

We may record the Internet Protocol (“IP”) address of your computer or other electronic device when you visit the Smile Innovations Group Sites. An IP address identifies the electronic device you use to access the Sites, which allows us to maintain communication with your computer as you move about Smile Innovations Group Sites and to customize content.

Visit Information

We may collect details of your visits to the Smile Innovations Group Sites, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Smile Innovations Group Sites.

Mobile Tracking

Smile Innovations Group Site is available as mobile sites that you can use on your mobile device. If you use a mobile device to access and use the Smile Innovations Group Sites, we may collect the following mobile-specific information in addition to the other information described above: device or advertising ID, device type, hardware type, media access control (“MAC”) address, international mobile equipment identity (“IMEI”), the version of your mobile operating system, location information and usage information about your device and your use of the Smile Innovations Group.

Information Collected from Other Sources

We may combine information about you from a visit to one Smile Innovations Group Site with information about you from visits to other Smile Innovations Group websites. We may also combine information about you that is collected through a Smile Innovations Group Site with information that we have collected offline, as well as with information provided to us by third parties.

How we use your information

We use your Personal Data to provide you the product and services you request, communicate with you, improve your experience on the sites, generally improve our products and services and for other internal business purposes. These uses may also include the recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of Personal Data. The Personal Data we collect about you may be stored, and later on archived, only for so long as reasonably necessary for the purposes set out above, in accordance with applicable laws.

Providing Product and Services You Request

If you choose to pay online or receive more information about our services, we use the Personal Data that you provide through Smile Innovations Group Sites to manage your orders and invoices, to process payments, to respond to your questions, provide you the services you request and offer an optimal customer experience.


You may also receive marketing information from Smile Innovations Group and related affiliates, such as offers regarding Smile Innovations Group related services, invitations to participate in surveys about our products, or notifications about special promotions. In such cases, we will use your contact and other Personal Data to send you marketing information.

Customized User Experiences

The Personal Data that you provide may be used to create customized offers, information, or services tailored to your interests and preferences. Also, we may use your IP address and the data that we obtain automatically through the use of cookies or similar tracking technologies to make our Smile Innovations Group Sites easier to use and navigate as well as to personalize the content provided on Smile Innovations Group Smile Innovations Group Sites by anticipating the information and services that may be of interest to you.

Business and Product Improvement

In order to discover new facts that could help Smile Innovations Group better understand customer needs and help improve, develop, and evaluate product, services, materials, and programs. Smile Innovations Group analyzes the information that you have provided. For these purposes Smile Innovations Group does not use information that can directly identify you.

Site Analytics and Improvement

We may use the information that you provide and the information we collect automatically about your use of the Smile Innovations Group to monitor user traffic patterns and preferences for site improvement, analytics and optimization.

Process queries and generally communicate with you

We generally process your Personal Data when you contact us, send us a queries, and to follow up on your requests and questions.

Legal Basis for Processing

In certain cases, Smile Innovations Group may ask for your consent to collect and process your Personal Data. Should you choose to provide your consent, you may later withdraw your consent by contacting us as described in the “Your Privacy Choices” section.  Please note that the withdrawal of consent will not affect processing which has already occurred.

In other instances, the processing of your Personal Data may be necessary in order to comply with an applicable law or regulation or for the performance of a contract to which you are subject. You may not be able to opt-out of this processing, or your choice to opt-out may impact our ability to perform a contractual obligation otherwise owed to you.

In still other instances, Smile Innovations Group may process your Personal Data based on Smile Innovations Group legitimate interests in communicating with you about our products and services, and about scientific research and educational opportunities.  You have the right to opt-out of all such processing of your Personal Data.  You may do so by contacting us as described in the “Your Privacy Choices” section. 

Information we share

We only share your Personal Data with third parties as described below. We do not sell or rent Personal Data to third parties for their own marketing purposes.

We may disclose personal information that we collect or you provide as described in this privacy policy:

  • to our subsidiaries and affiliates;
  • in accordance with applicable law, to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Smile Innovations Group’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Smile Innovations Group about our customers and users is among the assets transferred;
  • to advertisers and advertising networks that require the information to select and serve relevant advertisements to you and others;
  • to third parties to market their products or services to you if you have consented to these disclosures;
  • to contractors, service providers, and other third parties we use to support our business (such as analytics and search engine providers that assist us with Smile Innovations Group’ improvement and optimization) and who are contractually obligated to keep personal information confidential, use it only for the purposes for which we disclose it to them, and to process the personal information with the same standards set out in this policy;
  • to fulfill the purpose for which you provide it;
  • for any other purpose disclosed by us when you provide the information; or
  • with your consent.

Third-Party Advertising and Online Behavioral Advertising

You may be provided with online advertisements of Smile Innovations Group products and services on third-party websites and mobile services that are tailored to you, for example, on the basis of information that you provide to Smile Innovations Group or a third-party website you are visiting, or of your browsing activity, purchases, or interests. These types of tailored online advertisements may come through several sources, such as the following:

  • We may share with our advertising service providers your non-identifying information that we have obtained from cookies and other tracking technologies on our Smile Innovations Group Sites.
  • Some Web browsers may transmit “do-not-track” signals to websites with which the browser communicates. As of the Effective Date of this Privacy Policy, an industry standard has not yet been established on how to respond to these signals. Therefore, Smile Innovations Group does not currently respond to these signals.

Affiliates, Vendors and Suppliers

We have relationships with suppliers and affiliated companies, who help us operate our business and for whom it may be necessary to have access to your Personal Data in the course of providing services to Smile Innovations Group. We will not authorize these parties to use your Personal Data for any purpose that is not related to Smile Innovations Group and its related affiliates business operation, and we do not share Personal Data from countries that require consent, unless consent has been obtain in advance to sharing with related affiliates. We require them to handle your Personal Data collected in accordance with this Privacy Policy.

Co-branded Sites

We may partner with other companies to provide you with content or services on a joint or “co-branded” basis. At a co‑branded site, you will see both the Smile Innovations Group logo and the logo of the co-branding partner displayed on your screen. You should read the individual privacy policies of our co-branding partners, as they may differ in some respects from ours. Reading these policies will help you to make an informed decision about whether to provide your information to a given site.

Legal Rights and Obligations

We reserve the right to use Personal Data to investigate and prosecute users who violate our rules or who engage in behavior that is illegal or harmful to others or to others’ property.

Change in Organization

In the event Smile Innovations Group decides to reorganize or divest our business through sale, merger, or acquisition, Smile Innovations Group may share Personal Data about you with actual or prospective purchasers.  We will require any actual or prospective purchasers to treat this Personal Data in a manner consistent with this Privacy Policy.

Your privacy choices

You have the right to see and get a copy of Personal Data about you that we maintain as well as to ask us to make corrections to inaccurate or incomplete Personal Data about you.  You have the right to receive data you have provided to us in a machine-readable format and to transmit that data to another controller. You may also request the erasure of your Personal Data or the restriction of its processing, or object to the processing of Personal Data about you. To seek access to Personal Data about you, to file a concern, complaint, or request for correction, or to opt-out of particular programs, please contact us by emailing us at You may also send a letter to the following address:

Smile Innovation Group
1445 Charles Street
Vancouver, BC  V5L2S7

For more information about your privacy rights, or if you are not able to resolve a problem directly with us and wish to make a complaint, contact your local Data Protection Authority.

In all communications to Smile Innovations Group, please include your email address, the Web site address, mobile application, and/or the specific Smile Innovations Group product/service to which you provided Personal Data (e.g.,, and a detailed explanation of your request. If you would like to delete, amend, or correct your Personal Data and are contacting us by email, please put “Deletion Request” or “Amendment/Correction Request” in the subject line of the email. We will respond to all reasonable requests in a timely manner and may need to further confirm your identity in order to process certain requests.

Data security

Smile Innovations Group maintains reasonable technical, administrative and physical controls to secure any Personal Data collected through the Smile Innovations Group Sites. However, there is always some risk that an unauthorized third party could intercept an Internet transmission, or that someone will find a way to thwart our security systems. We urge you to exercise caution when transmitting Personal Data over the Internet, especially your financial-related information. Smile Innovations Group cannot guarantee that unauthorized third parties will not gain access to your Personal Data. Any submission or transmission of Personal Data to Smile Innovations Group Sites is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Smile Innovations Group Sites.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Smile Innovations Group Sites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Data retention

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances we may anonymize your personal information so that it can no longer be associated with you. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.

Third party sites and social media plug-ins

This Privacy Policy does not apply to Smile Innovations Group Sites that do not link to this Privacy Policy, or to third-party Web sites to which Smile Innovations Group Sites may link. Smile Innovations Group Sites may use social media plug-ins (e.g., the Facebook “Like” button, “Share to Twitter” button) to enable you to easily share information with others. When you visit Smile Innovations Group Sites, the operator of the social plug-in can place a cookie on your computer or other electronic device that enables that operator to recognize individuals who have previously visited our Site. If you are logged into the social media Web site (e.g., Facebook, Twitter) while browsing on our Smile Innovations Group Site, the social media plug-in allows that social media Web site to receive information that you have visited our Smile Innovations Group Site. The social media plug-in also allows the social media Web site to share information about your activities on our Site with other users of their social media Web site. These sharing settings are managed by the social media Web site and governed by its privacy policy.

Children under the age of 13

The Smile Innovations Group Sites are not intended for children under 13 years of age. No one under age 13 may provide any Personal Data to or on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on the Smile Innovations Group Sites or on or through any of its features, make any purchases, use any of the interactive or public comment features, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at our email address outlined in the “Contact details” section below.

Accessing and correcting your personal information

It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law you have the right to request access to and to correct the personal information that we hold about you. You can review and change your personal information by logging into the Website and visiting your account profile page.

We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

Changes to our privacy policy

We will only use Personal Data in the manner described in this Privacy Policy in effect when the information was collected from you or as authorized by you. However, and subject to any applicable consent requirements, we reserve the right to change the terms of this Privacy Policy at any time. Smile Innovations Group encourages you to review this Privacy Policy regularly for any changes. Any Personal Data collected upon your continued use of Smile Innovations Group Sites will be handled in accordance with the currently posted Privacy Policy.

Contact details

If you would like to get in touch with us with regards to your personal data, please e-mail us at or contact us at:

Smile Innovations Group
1445 Charles Street
Vancouver, BC  V5L2S7

We have procedures in place to receive and respond to complaints or inquiries about our handling of personal information, our compliance with this Privacy Policy, and with applicable privacy laws. To discuss our compliance with this policy please contact us using the information listed above.